The main objective of this personal project was to establish a unique and cohesive brand identity for VegLife. The logo and brand identity were carefully crafted to evoke a sense of warmth, authenticity, and connection to nature through the use of earthy brown tones. The intention was to convey a message of wholesome and sustainable living, promoting the benefits of vegetable-based products.

The packaging design aimed to reflect the natural elements and simplicity, using browns to create a visually appealing and harmonious packaging experience.